Chai-Lo

2020 / Branding Project - 6 Weeks

Chai-Lo is a branding project created from the common misconception of too many people calling it ‘Chai Tea’…chai means tea!

Aiming to bring the most authentic Indian tea to those who are regular chai drinkers or wanting to try something new.

The brand highlights elements of Indian culture from henna and textile patterns, to the vibrant colours and flavours used in the tea, and as everyone has their own special recipe when it comes to chai, a ‘choose your own system’ exists to customise your chai and educate those who may not know what it is.