vit.

2020 / Branding Project - 6 Weeks

Unsure which vitamins to take, when or why? Enter *vit* - a vitamin brand that aims to make health simple and easy to understand, no *BS*.

With the busy lifestyles we lead today, we tend to push our health to the side, especially young people who often rely on energy drinks or multivitamins which only provide so much support. More and more people want to look into natural products and supplements, but the current market is full of complicated words and ingredients that the average 16-25 year old doesn’t understand unless educated online or by a professional.

*vit* was created to resolve this problem by creating clarity within the vitamin and supplement world. The visual identity consists of large bold letters taken from the core ingredients which dance around the page and form patterns, to highlight the clearly labelled products named by their core function, rather than complex medical phrases.

Whether you want a stronger body, better immune system or to raise your energy to the next level, look no further and say *hey!* to a better you.