Find Your Perfect Patch

2021 / YCN Creative Campaign - 6 weeks

The brief was to construct a nationwide creative campaign for the London based plant company, Patch Plants. They wanted to create brand awareness to attract the attention of plant fans across the UK. This would be aimed at busy modern people in cities without much experience of buying or looking after plants.

My approach to the brief was to create an interaction that most people of this demographic were probably familiar with. Based on dating apps, ‘The #PerfectPatch Finder’ shows how users can be matched with different plants that would best suits their spaces and busy lifestyles, in the well-known swipe left/swipe right format.

Each plant has their own personality portrayed through photography and bios, which are shown across the campaign in the app, marketing adverts and through social media.